USPUK’s digital presence is targeted, sophisticated and wide-ranging, operating a variety of accounts across different social media platforms and with multimedia content and languages tailored to our target audiences.
USPUK’s Twitter (X), LinkedIn and Facebook accounts provide content in English to an audience of the general public, potential partners and prospective sponsors.
Our Afghan-facing social media, Instagram and WhatsApp, has engaged a community of the target demographic (Afghans living in the UK) and provides content in Dari and Pashto tailored to their specific needs.
By far the greatest impact of USPUK’s digital presence has been that of our Ukrainian-language accounts on Instagram, Telegram, Facebook and YouTube; our accounts have seen substantial engagement from the target audience.
Our impact in the digital space extends from providing general updates on our work, events with which we are involved and our achievements, to highlighting current and ongoing needs, to speaking directly with Afghans and Ukrainians on WhatsApp and Telegram to answer their questions and provide advice on a more personal level. USPUK’s digital presence helps to deliver USPUK’s mission of providing support, assistance and information to refugee and displaced communities.
General / English-Speaking Audience
Some of our activities and achievements:
On our Twitter (X) account, we share highlights of our work, details of events we have organised or attended, and outreach to prospective sponsors who might be interested in hosting displaced Ukrainians. We also share information and updates about the current situation in Ukraine to raise awareness of the dangers and difficulties that Ukrainians still face every day, and include personal stories and testimonials from current or prospective guests. Our Twitter content is aimed at prospective sponsors, partner organisations and a general English-speaking audience.
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Twitter (X)
On our LinkedIn page, we share highlights of our work, details of events we have organised or attended and updates on impactful projects. We aim to engage potential professional partners as well as the wider NGO community, and we circulate news about upcoming events in the sector that our followers might be interested in attending. We also share testimonials from current or prospective guests to showcase success stories in refugee resettlement.
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Our Facebook page has content in both English and Ukrainian. English-language posts aim to engage prospective sponsors, donors and the general public with information about USPUK and appeals for new sponsors. We focus on community stories and testimonials, as well as sharing updates on the current situation in Ukraine. Our Ukrainian-language content provides information about upcoming events and advice about the visa and sponsorship process.
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Ukrainian Audience
Some of our activities and achievements:
Instagram for Ukrainians
Our Ukrainian-focused Instagram account provides advice about the visa and sponsorship process and information about upcoming events. We also share photos and highlights of success stories in our refugee resettlement work. The content is aimed at Ukrainians both already in the UK and those interested in coming here.
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YouTube Channel in Ukrainian
Our new YouTube channel provides advice in a digestible format via videos in Ukrainian to help displaced Ukrainians settle into life in the UK and better understand the system of applying for a visa and gaining the right to enter. We also offer general advice about settling into life in a new country, aimed at Ukrainians who are living in the UK or in the process of applying for visas and sponsorship.
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Telegram Channel
Our Telegram channel, which already has over 6000 members, provides information and advice to a large community of Ukrainians (both inside and outside the UK) about the visa and sponsorship process. We highlight upcoming events and any updates or changes to the visa scheme.
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Telegram Chat
Our Telegram chat has a similarly sized audience to the main Telegram channel, and allows us to speak directly with our Ukrainian audience, answering questions and providing advice about the visa and sponsorship process. We also highlight upcoming events and discuss more general queries.
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Afghan Audience
Some of our activities and achievements:
Instagram for Afghans
Our Afghan-focused Instagram account focuses on providing information and advice to Afghans living in the UK, including highlights of upcoming events. We also share photos of our refugee support work and links to resources that can be used by our audience of Afghans living in the UK.
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WhatsApp Afghan Community
Our WhatsApp community for Afghans living in the UK allows us to speak directly with our Afghan audience, answering questions and providing advice, including updates about the ACRS and ARAP schemes.
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Explore other USPUK projects
Communities for Ukraine (USPUK and CitizensUK)
The Communities for Ukraine programme is a joint initiative between USPUK and Citizens UK. Both organisations have been awarded ‘Recognised Provider’ status by the UK Government to match displaced Ukrainians with prospective hosts under the Homes for Ukraine scheme.
Afghan Resettlement Project (USPUK x More in Common)
USPUK has developed resettlement support for Afghans under the ACRS and ARAP schemes who arrived in the UK after the Taliban takeover. Drawing from our experience resettling Ukrainians, we recognise the crucial nature of building trust with those we support. Employing Afghans for the USPUK project enabled us to swiftly establish strong networks within the community.
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